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Jordan Minor Resume

Emerging Sports Communications & Brand Strategist

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Education: University of North Carolina at Charlotte 

Master of Arts- Communications 

Bachelor of Science- Communications 

      Concentration: Public Relations

Minor: Writing, Rhetoric, & Digital Studies 

Work Experience

January 2026- Present 
Sports Content Creator 

  • Develop a content strategy that highlights the growth of women’s sports and untold stories of athletes to engage multigenerational audiences. 

  • Manage my own TikTok handle and page @jordanknowsball28 

  • Combine personality-driven and analytical content styles to build an authentic page and audience connection 

May-July  2026

Social Media and Marketing  Intern 

School of Data Science, University of North Carolina at Charlotte
 

  • Wrote feature articles and newsletters highlighting student and faculty achievements, strengthening department storytelling and engagement

  • Increased social media engagement by 31% and daily reach by 38% through targeted content strategy

  • Grew Constant Contact newsletter engagement by 22% and link click-through usage by 90%

  • Developed proficiency in Brandwatch, Constant Contact, and Localist to support content planning, analytics, and event promotion

August 2024-May 2025

Social Media Intern

 

UNC Charlotte Office of Admissions and Enrollment 

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  • Increased audience engagement through interactive social media campaigns on Instagram and Facebook.

  • Contributed to the growth of University enrollment, increasing our student enrollment from 300 students to 500 students.

  • Crafted and participated in campus events, website designs, and social media inquiries while answering student and parental questions.

  • Managed and mentored a team of 12 social media ambassadors across our dual social media platforms.

  • Worked under the Assistant Director of Communications and Marketing

Program Coordinator 
August 2023-May 2024

UNC Charlotte Office of Student Divisions

 

  • Assisted in the coordination of various projects, ensuring they stayed on track.

  • Communicated project status to stakeholders and prepared project progress reports.

  • Contributed to the development of project strategies and plans.

  • Designed and implemented marketing campaigns to increase attendance at events. 

Skills & Expertise

  • Campaign Development 

  • Canva Business and Pro 

  • Client Relationship 

  • Content Strategy & Writing 

  • Social Media Strategy 

  • Storytelling and Brand Messaging

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